Between Rüdesheim and the Loreley Rock you will find Lorch am Rhein in the Upper Middle Rhine Valley world heritage site. Hilchenhaus, the most important Renaissance building on the Middle Rhine, was renovated between 2009 and 2014 using funds from the Federal Investment Programme and the UNESCO World Heritage Site organisation and is now a hotspot right on the banks of the Rhine. The modern wine shop, which is operated by the tourist information centre, stands out with the products of Lorch wine-makers and offers such rare products as the world heritage wine from the world heritage vineyard in Lorch, Ritter Hilchen’s Aperitif, Rheinsteigtropfen, Loreley Tears and souvenirs.