Christmas spirit, music, dance, and a special memory photo with Saint Nicholas: On Friday, December 4, 2026, the Colorful City on the Rhine invites you to the last First Friday of the year. Starting at 6:00 p.m., visitors can expect a festive evening in the beautifully decorated old town of Linz. The participating retailers will extend their opening hours and invite for relaxed Christmas shopping.

When the historic old town shines with lights and the scent of mulled wine and Christmas treats wafts through the streets, Linz am Rhein unfolds its unique Advent magic. The First Friday on December 4 is all about the pre-Christmas season and combines cozy shopping with a varied program.

Music and dance in the festive old town
The Linz Christmas magic in the marketplace is one of the atmospheric highlights of the evening. Starting at 6:30 p.m., the band “Roses of Remedy” will provide musical entertainment with pop songs and festive classics.
Starting at 6:00 p.m., line dancers will bring movement to the old town. Visitors can look forward to lively dance performances in the marketplace, the castle square, and the butter market, creating a vibrant atmosphere among the Christmas-decorated streets.

A memory photo with Saint Nicholas
A special highlight awaits young and old guests from 6:00 to 9:00 p.m. in the marketplace: In front of the large Christmas tree at the town hall, Saint Nicholas invites you to a joint photo action. A photographer will capture these special encounters. The photos can then be easily downloaded for free via a QR code. Those who prefer to hold the memory photo in their hands or would like to gift it for Christmas can also order photo prints and individual photo gifts for a fee. No prior registration is required. In case of bad weather, the photo spot will be moved to a sheltered location. Appropriate signs will guide the way.

Christmas shopping in a special atmosphere
The Linz retailers are also participating in the First Friday again and invite you to shop in a cozy atmosphere with extended opening hours. The participating stores will be open at least until 8:00 p.m., many even until 10:00 p.m. This provides the opportunity to discover Christmas gifts at leisure, browse through the diverse shops, and end the evening in Linz’s gastronomy or at the Christmas magic event.

With a combination of festive atmosphere, diverse entertainment, and extended shopping hours, the First Friday invites you to experience the Colorful City on the Rhine at its best during the Advent season.